For this content marketing project, my partner and I were tasked with creating website content for a brand. We were allowed to develop a brand or use a small existing brand to focus on our content pieces. We created the meal kit brand Mom's Plate to challenge ourselves and avoid complications as much as possible.
Mom's Plate is a meal kit delivery service for busy individuals and homemakers who do not have the time to cook delicious and nutritious meals at home. As part of our brand positioning, we wanted our brand to feel more personal to our subscribers—a mom's touch. As much as the project was about content creation, we also wanted our made-up brand to feel real.
